Quitzow Loves Juice Water

Erica Quitzow is one heck of an artist. Not only is she a songwriter, but she's also a multi-instrumentalist who pretty much constructed her latest album, Juice Wateron her own. Immersed in the works of 80's icons like Prince and Bel Biv Devoe and influenced by Kraftwerk and Daft Punk, Quitzow has created a sound that's post-modern revivalism at it's best. Moving past her initial album and further developing her sound and songwriting into a serious force to be reckoned with, Quitzow is well underway into becoming the American Goldfrapp.

Sounding something like a non-aggressive, effervescent, and generally happy MIA or Of Montreal if the band was a one man (or woman) operation, Quitzow makes pop music that's loaded with synthesizers, cellos (???), beats, and ridiculously irresistible choruses. It's nothing overly complicated and actually revels in the brilliant simplicity of its huge hooks and song structures. In fact, the songs are so wisely put together that their simplicity almost seems a bit complicated. In any case, Juice Watersucceeds because it's a lumbering beast of delightful delectable songs that are destined for dance floor decadence. With vocoders blaring, 80's break beats, boomboxes, sighs, sweetly seductive vocals, and enough disco glitter to make Madonna consider retirement, Quitzow ploughs through potential hit after potential hit here. This folks, is the road trip, summer sun, beach party album we all need in our lives and songs like, "Let Out All The Crazy," "Talk To Me," and "Whatever," only further ram that point home.

Juice Water is like the album some Disney Tween star wishes they could record. It's a pure, organic, real dance pop record that's artistic, fun, has it's tongue firmly planted in cheek, and still manages to find itself ready to boogie. Quitzow might have recorded this on her own, but the production and the songs sound like a million bucks and come off as though a team of producers put this together using more technology than Steve Jobs could dream of. Whether they're referencing Betty Crocker, eating with your feet, or Keith Richards the songs are consistently top notch and seem to be a perfect reflection of Quitzow's personality. This is her album and her life and she's offering you Juice Water as a glimpse into her soul. It's a look and a listen definitely worth taking as this is one of the coolest indie dance records of 2010 hands down.