Wednesday, December 7, 2011

Listening To The Hours Go By

Well I guess the phrase, "Better late than never," really applies to the Hours album, It's Not How You Start, It's How You Finish. You see the original version of this album was released over in the UK over three years ago and has just now found its way to these shores. I'm not sure if it swam it's way over or walked underwater, but at least it made it and although I purchased the import back in 2007 while I was in the UK, the new version adds a smattering of new tracks to this already old record.

While It's Not How You Start, It's How You Finish is perhaps a bit past it's sell by date, the record is still a relatively decent record. Taking the Coldplay template, mixing it up with classic Britpop and maybe a bit of moodiness The Hours made a pretty good name for themselves their first time around with the record and obviously hope to fill a gap here in the States. At times sounding so close to Coldplay, you'd swear Chris Martin was behind the piano, The Hours have the sweeping, soaring, emotional thing down pat. In fact they're so good at this, that it wouldn't be surprising to find out that they've committed copyright infringement. They write songs that are so massive, so ascendant that you might mistake them for being heaven sent. They truly are a wide screen kind of band and with songs that are as towering as theirs its almost impossible to forget them.

Loaded with potential hits all over the record and sweeping teary laden ballads, The Hours happily fill the gap left in between Coldplay albums rather nicely. A fantastic band that clearly knows how to put you on an emotional roller coaster and not let you off, The Hours create pop that threatens to pull your heart strings in all kinds of directions. It's Not How You Start, It's How You Finish is like a self-fulfilling prophecy because it truly isn't how you start but how you finish...and after three years of being released, this record has finally, and deservedly gotten a finished release in the States. If you love emotional, dramatic pop with absolutely gargantuan hooks you need It's Not How You Start, It's How You Finish in your life.

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